Nurture Life

The ultimate meal plan kids love and busy parents adore.

Making sure your child is happy, healthy and well fed is no easy feat. Nurture Life is here to help with wholesome, ready-to-eat meals for babies, toddlers and kids. Mayven is their partner to make sure both parents and their internal marketing team stay as happy as the kids they nourish.

Subscription eCommerce

The Ask

Nurture Life approached Mayven with an idea for a customizable meal subscription service while at-home meals subscriptions were on the rise. A superior, customizable customer experiences would be key in order to keep the customer happy and subscribed. Our challenge was to build a next level custom application that would not only delight Nurture Life’s customers but their growing internal team as well. Combining a custom backend with a best in class digital marketing engine powered by WordPress, the Nurture Life team has continued to scale their offerings to the entire U.S.

The Build

Mayven Development built an engaging user experience for new eCommerce subscribers to buy Nurture Life’s menu and meals. Front and center, the look and feel convey the wholesome, fresh selections for babies, children, and their busy parents with a UI that makes it easy to configure what can sometimes be a complicated offering.

Custom Marketplace

The Win

Nurture Life’s user experience tells their story through a fun and engaging presentation of their products, testimonials, ratings, and expert endorsements. Each element helps to capture the user and brings them into the custom eCommerce experience.

Mayven orchestrated marketing site development and shopping cart experience design that balances impactful messages with satisfying checkout simplicity. The front-end and back-end are managed by Mayven on an ongoing basis, giving Nurture Life the freedom to focus on new product development and customer acquisition.

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