If you’ve raised children, you know how quickly they grow. Overnight, whole boxes of diapers suddenly become too small. Or, someone forgot to buy more and now it is midnight.
Abby & Finn make sure you never run out of diapers that fit. But this e-commerce for babies is even bigger than that—with a lofty goal to deliver 1,000,000 free diapers to families in need. The purpose-driven start-up needed a soft, friendly e-commerce engine. Plus, a trusted partner to manage the site’s orders and auto-fulfillment would help it to deliver on its goal.
Mayven developed the cuddly look and feel for subscribers to Abby & Finn’s diaper delivery. The backend automated the orders—and changes to styles and sizes. The system also tracks Abby & Finn’s #bethechange movement to send diapers to charitable partners for distribution to deserving families.
From front to backend, Mayven produced the website and e-commerce system. Ongoing support enables the Abby & Finn team to pursue its goal of seamless service to subscribers—and to beautiful babies for whom diapers are too costly or in short supply.